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Primary Editorial Typeface
Times Now is the expressive voice of 30N. Used exclusively in its ExtraLight weight, its refined serif forms introduce an editorial and sophisticated character that distinguishes the brand from conventional financial and technology identities.
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Times Now — Our Typeface in Use
This vision is grounded in a structured execution strategy. We reshape the landscape by anchoring our process on three distinct pillars: early exit engineering, deep operator expertise, and a disciplined focus on data over speculation to secure liquidity.
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Primary Sans Serif Typeface
SF Pro Display is the functional voice of 30N. Its clean, contemporary forms bring clarity and consistency to navigation, body copy, data and digital interfaces, supporting Times Now without competing with its expressive character.
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SF Pro Display — Our Typeface in Use
Liquidity Comes First.
From the very first assessment, 30N's liquidity playbook is the deciding factor. We don't hope for exits, we engineer them.
Our dedicated M&A area studies scenarios from day one and proposes concrete, realistic exit paths through secondaries and strategic acquisitions.
2. World-Class Operators.
Our partners pair over 75 years of LatAm asset-class expertise with a Silicon Valley operator's lens.
Around them sits a circle of world-class industry leaders who provide the technical validation and category insight that turns a thesis into a decision.
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The 30N type scale creates a clear relationship between editorial expression and functional information across websites, interfaces, documents and presentations.
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Our typography pairs a distinctive editorial voice with a precise functional system. Use each typeface for its intended role and let hierarchy come from scale, weight and space.
Backing boldness.
Shaping liquidity.
Set display tracking to −0.10em. The close spacing gives large headlines their distinctive editorial rhythm; do not loosen it or add tracking for emphasis.
Use 0.90em for display settings. Keep headlines to one to three lines and protect their form with generous surrounding space.
Reserved for short, high-impact headlines, thesis statements and campaign language. Use ExtraLight only, primarily in sentence case; never for body copy, navigation or data.
SF Pro Display
Regular
Local depth, global standards. LatAm sharpness paired with a Silicon Valley execution mindset — and an expert circle that validates every deal on the technical side.
Use −0.04em in display settings and 0em at body sizes. Tracking should remain neutral and controlled, never decorative.
Use 1.00em for larger headings and 1.20em for body copy and interface text. Increase only when line length or accessibility requires it.
The default functional voice for navigation, paragraphs, captions, data and interface labels. Use sentence case and Regular weight to keep information calm, direct and readable.
Use −0.04em for large display headings and 0em for small uppercase labels. Avoid wide tracking or compressed letterforms.
Use 1.20em as the standard. Short display lines may tighten toward 1.00em, but never at the expense of legibility.
Use sparingly for concise headings, categories, navigation emphasis and key data. Uppercase is reserved for short labels; never set paragraphs or long statements in Heavy.
Typography — Digital Communication
