{ LOGO // INDEX }
{ LOGO // MARK }
The mark translates 30N’s investment worldview into a visual representation of territory, movement and opportunity. Its contour-like forms evoke landscapes, boundaries and unexplored regions — reflecting a firm built around identifying growth beyond traditional investment geographies. 30N itself takes its name from the 30° North latitude, a reference connected to its focus on emerging markets below that line.
{ LOGO // CONSTRUCTION }
The identity brings together two complementary ideas: an organic, territory-inspired mark and a precise institutional wordmark. The symbol is contained within a defined square while its internal lines remain fluid, expressing the balance between navigating dynamic emerging markets and applying disciplined investment thinking.
{ LOGO // SPACING }
The logo follows a structured horizontal composition, positioning the mark as the point of origin and the wordmark as its institutional extension. Clear spacing between both components creates a confident, open signature that reflects 30N’s ability to connect markets, capital and entrepreneurs across geographies.
{ LOGO // COLOR }
The primary logo color is 30N Deep — #101F24, a deep blue-green tone that reinforces a sophisticated, institutional and contemporary character. A white version is used as the primary reverse application when the background does not provide sufficient contrast for the original color.
