The Primary Palette defines the most recognizable expression of 30N and should dominate brand communications.
30N Deep
P—001
#040C12
30N Blue
P—002
#004B6D
30N Accent Blue
P—003
#3986A5
30N Mist
p—004
#FF8063
30N White
p—005
#FFFFFF
The Secondary Palette extends the identity into softer and more atmospheric applications while remaining directly connected to the primary colors.
30N Graphite
Deep neutral for secondary dark surfaces, typography and structured compositions.
#ACC2D0
30N Pewter
Mid-tone mineral neutral that bridges dark and medium surfaces while adding subtle separation within the palette.
#38464D
30N Slate
Core secondary neutral for interfaces, editorial layouts and supporting elements.
#434C51
30N Silver
Dividers, supporting information and low-emphasis elements.
#C1C1C1
Gradients are used as a subtle layer of depth, movement and atmosphere — always within approved color ranges. They reference changing light across landscapes and territories without becoming decorative effects.
Our primary shades are lighter and darker tonal steps of the core colors, used to create hierarchy, depth and flexibility without introducing unrelated hues.
Our greyscale palette provides neutral structure for typography, UI, information and backgrounds, keeping layouts clean and allowing the core colors to retain their visual importance.
The 30N Spectrum captures the energy, optimism and movement of emerging markets through seven vivid families: Sunset, Ocean, Sky, Sunrise, Amazon, Purple and Midnight. Each family expands from 100 to 900 for data visualization, charts, maps and selective highlights — lighter values open up surfaces, vivid middle values drive emphasis and deeper values create contrast. Use the Spectrum as an expressive supporting system, always in balance with the Primary Palette.
Sunset 100
#FFE7E2
Sunset 200
#FFCFC6
Sunset 300
#FFA99B
Sunset 400
#FF7866
Sunset 500
#F4473A
Sunset 600
#D92D27
Sunset 700
#B91F24
Sunset 800
#8F1820
Sunset 900
#5C1018
Ocean 100
#E4F0FF
Ocean 200
#BDD9FF
Ocean 300
#84B8FF
Ocean 400
#438EFF
Ocean 500
#1464E8
Ocean 600
#0A4AC2
Ocean 700
#093A96
Ocean 800
#0B2C6C
Ocean 900
#091D47
Sky 100
#E5FAFF
Sky 200
#C5F3FF
Sky 300
#8BE7FF
Sky 400
#46D4F4
Sky 500
#12BCE5
Sky 600
#0697BE
Sky 700
#087798
Sky 800
#0C5871
Sky 900
#0B3A4A
Sunrise 100
#FFF9D6
Sunrise 200
#FFF0A8
Sunrise 300
#FFE36B
Sunrise 400
#FFD338
Sunrise 500
#FFBC00
Sunrise 600
#E89500
Sunrise 700
#BA7000
Sunrise 800
#855000
Sunrise 900
#513000
Amazon 100
#E4FFE7
Amazon 200
#B9F8C2
Amazon 300
#7DEB8B
Amazon 400
#38D75D
Amazon 500
#08B83F
Amazon 600
#029433
Amazon 700
#08732E
Amazon 800
#0A5427
Amazon 900
#07371D
Purple 100
#FDE7FF
Purple 200
#F9C5FF
Purple 300
#F18CFF
Purple 400
#DD4CFA
Purple 500
#BC1FE0
Purple 600
#9814BD
Purple 700
#751092
Purple 800
#55106A
Purple 900
#350B43
Midnight 100
#DDE6FF
Midnight 200
#B6C5F5
Midnight 300
#8299DA
Midnight 400
#566DB2
Midnight 500
#354A86
Midnight 600
#263769
Midnight 700
#1B294F
Midnight 800
#111B36
Midnight 900
#080F22
Our color combos are pre-approved pairings built for contrast and harmony—so backgrounds, text, and accents.
Rule
Never place the logo or essential typography over a region where the background reduces its contrast. When gradients or photography are used, choose the black or white logo version according to the local luminance of the placement area.
