At 30N Ventures, we back founders solving hard, unglamorous problems that quietly move entire industries. Today we're proud to announce our investment in Lorry, the Colombian fintech turning fleet tire management — one of logistics' largest and most overlooked cost centers — into a data-driven, financeable asset class. This chapter marks the next phase of Lorry's journey, and we're all-in.
Lorry's mission is deceptively simple: help fleet operators pay for what they actually use, not what they own. By combining real-time telematics with a non-bank financing model built around cost-per-kilometer (CPK), Lorry turns a capex headache into a predictable, performance-linked operating cost. That is the kind of infrastructure play we underwrite, one that compounds silently and reshapes the economics of an entire sector.
The vision behind Lorry
Tires are the second-largest operating expense for most heavy-duty fleets, right after fuel. And yet, across Latin America, they're still managed on spreadsheets, gut feel, and thin dealer credit. Fleet operators overpay, underutilize, and replace tires long before they should, burning cash that should be funding growth.
Lorry rebuilt the category from first principles. Their platform ingests real-time data from every tire on every vehicle: pressure, temperature, tread depth, mileage, retreadability. On top of that data layer, they built a financing engine that lets operators pay per kilometer driven rather than per tire purchased. Fleets get liquidity, predictability, and a partner that is aligned with tire longevity, not tire turnover.
The results are hard to argue with. Across customers like Transoil, Construcorp, GPR, and Pacific Rubiales, Lorry has driven tire efficiency gains between 10% and 100%, pushed retreadability rates from 32% to 63%, and reduced total tire cost by nearly 28%. Every one of those numbers is a dollar of working capital returned to the operator.
This is exactly the kind of business we look for: a platform that converts operational data into financial product, and financial product into durable margin.
Why Lorry
As always, our conviction starts with the team. Julio de Vivero (Co-Founder & CEO), Efraín Ardila (Co-Founder & CTO), Juliana Beltrán (CFO), and Andrés Rocha (Chief of Operations) have built something rare in emerging-market fintech: a genuine operator-plus-engineer team that has lived the pain and knows the balance sheet cold. They speak fluently with a fleet manager in Barranquilla and with a credit committee in Bogota, and that dual fluency is precisely why they can underwrite a category no bank has been willing to touch.
Execution follows the team. Lorry is already operating across 12 departments in Colombia, running the platform inside some of the country's most demanding logistics and energy fleets, and generating the loss data and retreadability curves needed to price CPK contracts at scale. That is real execution, not slideware.
And the market is enormous. Colombia alone represents roughly 1.6 million tires in the addressable heavy-duty fleet segment. The runway across the Andean region, Brazil, and Mexico is orders of magnitude larger.
Why now
LatAm logistics is in the middle of a quiet reordering. Nearshoring is reshaping trade lanes, fuel volatility is squeezing operator margins, and telematics has finally become cheap enough to deploy at fleet scale. At the same time, non-bank credit is stepping into the vacuum left by traditional lenders that never learned to underwrite operating assets.
Lorry is built for exactly this moment. The data infrastructure is ready, the customers are eager to convert capex into opex, and the capital markets are actively looking for asset-backed, cash-flowing LatAm receivables. Every tailwind in the sector points in the same direction.
Looking ahead
We're honored to partner with Lorry's founders and the broader group of investors backing this round. Our job now is to help the team sharpen their capital structure, expand beyond Colombia, and build the institutional muscle that turns a category leader into a regional platform.
To Julio, Efraín, Juliana, Andrés, and the entire Lorry team: welcome to the 30N Ventures family. You are proving that some of the most important fintech in Latin America won't be built inside a bank, it will be built where the rubber literally meets the road. We're proud to back it.
To everyone else reading: keep an eye on Lorry. What they're building is the kind of unsexy, deeply defensible infrastructure that quietly compounds into a category winner.
